For the past couple of months, birth control has been a hot topic issue across the country, there have been dozens of news stories that have gotten me mad. Like, heaping mad. These include stories such as the issue with birth control and how the media has portrayed women who use it, the health care debate, SOPA/PIPA, and the most recent murder case of Trayvon Martin.
But out of all of these, one of the ones that really made me blow a fuse was KONY 2012. A little over a month ago, I was scrolling through my Tumblr (when really I should’ve been doing a paper) when I came across a video. I normally don’t take my time watching videos on the Internet unless their relevant to my tastes (mostly music videos and concerts) but this one had thousands of views and “re-blogs” on it, with a title something along the lines of, “PLEASE WATCH AND SHARE, 20 MINUTES OF WATCHING THIS VIDEO AND YOU WILL NEVER FEEL THE SAME AGAIN.” So I proceeded to watch it.
Hosted on YouTube and Vimeo, the 20-minute long video was directed and sponsored by California-based organization called Invisible Children. After I finished the video, I was left with an immense feeling of sorrow, guilt, and rage. The purpose of the video was to raise awareness about Ugandan warlord Josef Kony, who was known to have been the source of unimaginable war crimes to children, according to the video. The video was beautifully orchestrated in a way that brought you to your knees about wanting to help out this cause and bring Kony to justice. The narrator, Jason Russell, even brought in his toddler to demonstrate how even a 5-year-old can tell what it evil and what should be stopped. The video’s ultimate call to action was for a massive, guerilla-like raid on any city or campus the viewer was currently located at and to “Cover the Night,” or to plaster dozens of stickers and posters that viewers can purchase through the Invisible Children’s website that brought awareness to Kony, using simply “KONY 2012″ in black letters against a red background. It also called for heavy use of social media sites such as Facebook, Twitter and blogs to spread the awareness. Ultimately, the video exploded on the Internet, and tapped into the heart’s of the youth of the current digital age and generation.
Suffice it to say, I contributed to this explosion. I was brought to my knees about wanted to help out these children of Africa so much, that much like what Live Aid was to Generation X, I wanted this to be my calling call to become a nobel and responsible citizen of the world of the digital age and generation. As I typed on my Facebook wall linking the video, I told my friends, “I’m not spreading the Christian gospel, I’m just spreading a moral obligation.” The video worked like magic, and struck my inner chords of guilt, rage and forced compassion.
It must have not even been a week after this video became a sensation that the real truths and facts started sprouting out. Skeptics and critics alike for KONY 2012 began to disclaim the validity of Invisible Children. A month later, Invisible Children put out a second video in response to Jason Russell’s “mental breakdown” and how they really are a legitimate charity, with clear goals of the U.S. government to send troops out to defend Uganda. Ultimately, after I did my real research upon hearing these valid criticisms on Invisible Children, I felt a feeling a deep failure, especially being a journalism student. I did not do my research on this phenomena that I took part of whatsoever, trusting my heart rather than my instincts and rationale, and believed the propaganda.
I hope to have learned my lesson from this and to take every piece of these “awareness campaigns” with a grain of sand. Although the horrific crimes that Josef Kony had done were very real, but what Invisible Children did was amplify the facts to the extremes, and promoted a justifiable cause for violence (or “security”) to be implemented in Uganda against any more war crimes. The exploitation of the victims were also very real and very clear after much research about the campaign. In short, I hope to never be sucked in to any other propaganda without doing my research first, and I hope the rest of my generations follows, even if a short video shows mutilated African children.